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Delivering research that makes an impact

At Russell Research, we deliver the knowledge and understanding to help our clients build a deeper understanding of their target audience, keep ahead of their competition, and deliver industry-changing ideas to their own clients.

Strategic Insights

Product & Service Development

Media & Communications

Market Structure/A&U/Brand Equity

Russell provides brands with a comprehensive blueprint of the competitive landscape to help identify the greatest areas for brand growth, aid in developing new offerings and repositioning a brand and its products.

Ideation & Concept Testing

From brainstorming through fully conceptualized ideas, we employ innovative tools to develop product or service ideas, understand their ability to connect with an audience, meet an unmet need, disrupt a category, and ultimately project its potential level of success.

Public Opinion Research

Russell designs and executes public opinion and thought leadership research for a diverse set of clients that include PR firms, governmental agencies, non-profits, and political consultancies. Our expertise ranges from consulting on sampling issues to white paper development.

Segmentation & Targeting

We help clients understand customer segments that represent the greatest opportunity for growth. The resulting analysis brings the segments to life – providing brand managers with a framework to understand the customer landscape and strategies to effectively reach the highest opportunity segments.

Product & Services Testing

Russell’s approach uses rigorous techniques in order to assess consumer acceptance, optimize product or service performance, and improve customer satisfaction. Outcomes from these product-testing programs afford marketers the opportunity to improve upon existing products or services and forecast sales growth for the near- and long-term.

Advertising and Message Testing

Using a range of qualitative and quantitative tools that measure emotion, involvement, and motivation, we work with agencies and brands in the development and executional phases of communications development.

Buyers Journey/Purchase Path

Russell identifies customers’ cognitive path-to-purchase journey, from the perceived need for a product or service through the ultimate purchase decision. The resulting data provides a marketing strategy framework to generate opportunities through customer creation.

Name, Logo, & Package Tests

Russell provides in-depth exploration and evaluation throughout all phases of brand identity development or restructuring, ensuring that each identify element communicates and fits the brand story.

Advertising and Brand Tracking

Russell’s tracking research measures brand health, identifies trends, uncovers new opportunities, and provides competitive intelligence. Advertising tracking provides further guidance in understanding the impact of communications on brand perception and behaviors.

Expertise Across A Wide Range of Industries

We provide research expertise to some of the world’s most successful and innovative agencies, consultancies, and organizations. Our global experience includes clients in:

  • Automotive
  • Business-to-Business
  • Consumer Durables
  • Financial and Insurance Services
  • Food and Beverage
  • Government (State and Federal)
  • Hospitals, Health Care, and Pharmaceutical
  • Manufacturing & Industry
  • Media and Communications
  • Non-Profit & Education
  • Personal and Home Care Products
  • Retail
  • Technology
  • Telecommunications and Cable Service Providers
  • Travel and Tourism