OTHER RESEARCH PRODUCTS AND SERVICES
There are many other marketing and communication issues for which we provide expertise and research solutions. A few examples:
Website Usability Studies
In order to achieve success in today's global marketplace, a company must be able to seamlessly integrate the Internet into their business model. Successful integration begins with a powerful website. Russell Research's Website Usability methodology addresses the key components of website success: ease of navigation, appeal, satisfaction, language, quality of information, and layout.
Evaluation of Direct Marketing Programs
Direct Marketing (DM) programs present unique challenges to researchers. They tend to have very tightly drawn targets and compete amid the vast clutter of other traditional forms of communication/advertising. Since the advent of large-scale DM programs, Russell Research has provided the level of expertise and resources that is necessary to identify these limited targets and assess the effectiveness of DM programs.
More and more organizations realize the value of Employee Research goes beyond simply collecting employee feedback. Employee Research is an important tool for assessing employee understanding of organizational values, policies, and practices. This research is also a measure of employee satisfaction, believed to be a key driver of customer satisfaction. Russell Research has the research expertise and tools to collect employee opinions in a sensitive manner and apply results so that organizations can benefit from the findings.