What is the Russell Idea Screen?
During new product/service development, lots of ideas emerge from brainstorming or qualitative work and marketers want to know…
- Are any of these ideas potential winners?
- Are there common attributes/features that drive interest in the leaders?
- And what combination of ideas would result in the optimal line offering?
Russell Idea Screen brings together advanced analytical tools and agile business practices in an easy-to-use quantitative service – one that can quickly evaluate and prioritize product/service ideas according to which are most likely to thrive. Russell Idea Screen can be used with both consumer and professional audiences, and is easily adapted for global and/or multicultural audiences.