RUSSELL OMNIBUS

The Russell Omnibus is a continuous national online survey among 1,000 consumers per wave, leveraging high-quality online sampling and data collection. The shared-cost model reduces fixed expenses by combining multiple, non-competitive client questions in a single survey.

When using the Russell Omnibus, you have access to the same full range of dynamic tools that are available in Russell Research custom studies—video/audio/images, complex routing, drag & drop, text & image highlighting, and many other powerful features.

Why do this?

  • Test new advertising, messaging, and other communication ideas
  • Gauge public opinion on policy issues, current events, and trends
  • Test new product/service ideas and concepts
  • Measure awareness, usage, and behavior of brands, programs, and initiatives
  • Track key brand health metrics over time
  • Evaluate the effectiveness of advertising and other marketing efforts
  • Size audiences and market share
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Timing

There are two options to enter the survey each week:

 

Weekday Weekend
Questions Submitted Monday Thursday
Field Tuesday-Thursday Friday-Monday
Computer Tabulations Friday Tuesday

Expert Consultation

You’re not alone in survey design – as an important added value, Russell research experts are available to consult on questionnaire design and survey flow to ensure your questions will get your answers and adhering to best practices.

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Russell Omnibus