We all know different groups customers have different needs, expectations, and are more important than others. And starting any project with a shared understanding of who those groups are & what they respond to is critical. We have developed a product that easily groups category consumers based on what features, functions, or attributes are most important to each group.

Why do this?

  • Understand the different types of people in your category based on real data
  • Determine demographic & behavioral differences for each group
  • Gain insight into specific needs, expectations, and decision criteria
Persona Builder - Why?
Persona Builder – Start

What’s needed to start?

  • Product Category
  • Product/services features and functionality
  • Attitudinal dimensions within the category

Learn More About the Persona Builder