We all know different groups customers have different needs, expectations, and are more important than others. And starting any project with a shared understanding of who those groups are & what they respond to is critical. We have developed a product that easily groups category consumers based on what features, functions, or attributes are most important to each group.
Why do this?
- Understand the different types of people in your category based on real data
- Determine demographic & behavioral differences for each group
- Gain insight into specific needs, expectations, and decision criteria
What’s needed to start?
- Product Category
- Product/services features and functionality
- Attitudinal dimensions within the category