PRODUCT AND SERVICE DEVELOPMENT
Ideation and Concept Testing
From brainstorming through fully conceptualized ideas, we employ innovative tools to develop product or service ideas, understand their ability to connect with an audience, meet an unmet need, disrupt a category, and ultimately project its potential level of success.
Product and Services Testing
Russell’s approach uses rigorous techniques to assess consumer acceptance, optimize product or service performance, and improve customer satisfaction. Outcomes from these product-testing programs afford marketers the opportunity to improve upon existing products or services and forecast sales growth for the near- and long-term.
Name, Logo, and Package Tests
Russell provides in-depth exploration and evaluation throughout all phases of brand identity development or restructuring, ensuring that each identify element communicates and fits the brand story.