Market Structure | A&U | Brand
Equity Russell provides brands with a comprehensive blueprint of the competitive landscape to help identify the greatest areas of brand growth, aid in developing new offerings and repositioning a brand and its products.
Segmentation & Targeting
We help clients understand customer segments that represent the greatest opportunity for growth. The resulting analysis brings the segments to life – providing brand managers with a framework to understand the customer landscape and strategies to effectively reach the highest value segments.
Buyer’s Journey/Purchase Path
Russell identifies customers’ cognitive path-to-purchase journey, from the perceived need for a product or service through the ultimate purchase decision. The resulting data provides a marketing strategy framework to generate opportunities.