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What is the Russell Omnibus?

When you need to answer key questions in a fast, reliable and cost-effective manner, the Russell Omnibus is a perfect fit. The Russell Omnibus is a national online research study among 1,000 consumers which leverages high-quality online sampling and Russell Research’s 60+ years of expertise in custom research. Fielded on a weekly basis, this is shared-cost study allows multiple non-competitive clients submit questions to quickly gather key insights at a low cost.

There are a wide variety of uses for the Russell Omnibus:

  • Advertising & Concept Testing
  • Awareness & Usage
  • Market Sizing & Structure
  • New Pitch Studies
  • Public Opinion / PR Research
  • Tracking Research

When using the Russell Omnibus, you have access to the same full range of dynamic tools available as available in Russell Research custom studies—video/audio/images, complex routing, drag & drop, text & image highlighting, and many other features.

You’re not alone in survey design—as an important added-value service, Russell Research experts are available to consult on question design and survey flow issues to ensure your questions will answer key questions while adhering to best practices.

What are the deliverables?

Computer tabulations with 38 demographic banner points are included, with the ability to add extra banner points at no extra cost.

What is the timing?

Final Questions Due = Thursday at 5:00 p.m.
Project Fielding = Friday through Monday
Computer Tabulations = Tuesday at 5:00 p.m.
*All times are EST

Contact Information

For more information about the Russell Omnibus, including price quotes and timing, please contact us at (201) 528-0400 or email info@russellresearch.com.