What is the Russell Omnibus?
When you need to answer key questions in a fast, reliable and cost-effective manner, the Russell Omnibus is a perfect fit. The Russell Omnibus is a national online research study among 1,000 consumers which leverages high-quality online sampling and Russell Research’s 60+ years of expertise in custom research. Fielded on a weekly basis, this is shared-cost study allows multiple non-competitive clients submit questions to quickly gather key insights at a low cost.
There are a wide variety of uses for the Russell Omnibus:
- Advertising & Concept Testing
- Awareness & Usage
- Market Sizing & Structure
- New Pitch Studies
- Public Opinion / PR Research
- Tracking Research
When using the Russell Omnibus, you have access to the same full range of dynamic tools available as available in Russell Research custom studies—video/audio/images, complex routing, drag & drop, text & image highlighting, and many other features.
You’re not alone in survey design—as an important added-value service, Russell Research experts are available to consult on question design and survey flow issues to ensure your questions will answer key questions while adhering to best practices.