Concept/Product Development

  • Historical Category Context

    Understanding results in a historical category context to gauge market opportunity

  • Jobs-To-Be-Done Framework

    Placing product performance within a jobs-to-be-done framework, including specific user need, consideration arenas & evaluation criteria

  • Themes/Trends

    Concept deconstruction to identify themes and/or trends which may suggest the potential of success within an underperforming product idea

This methodology ultimately marries the comparison of historical findings (norms) with the potential of new ideas which are emerging and may have been previously viewed as undesirable or unnecessary (e.g., lack of a use case).

Concept/Product Development Case Studies