What We Do
Russell Research is a custom research firm, helping customer-centric companies understand how the people they serve manage their world. Whether you call them customers, senior decision makers, or just people, we leverage the latest research tools to understand their worlds and what motivates their actions. Our clients come to us when they need to make critical business decisions. We provide a human lens on your marketplace to help you thrive.
Best-In-Class CX Products
Customers don’t think about their activities in journeys. Because of that, it is critical to be able to explore their activities in terms that make sense to them.
PURCHASE JOURNEY EXPLORATORY
Customers don’t think about their activities in journeys. Because of that, it is critical to be able to explore their activities in terms that make sense to them.
PERSONA BUILDER
We all know different groups customers have different needs, expectations, and are more important than others.
TOUCH-POINT DEEP DIVE
Each touch-point offers that possibility to delight & inspire customers.
PRODUCT COMPETITIVE CONTEXT
Products operate within customers’ perception of their ability to do a specific job or accomplish a specific task.
BUSINESS TO BUSINESS CX
Customers tend to have longer relationships with companies and the dollar value of the experiences are much higher.
