Russell Research has been certified to ISO Standard 20252:2012 since November of 2014.  In December of 2023 Russell Research was re-certified to the revised ISO 20252:2019 standard.

Statement of Applicability

Russell Marketing Research, Inc., located in East Rutherford, N.J., is a full service market, opinion, and social research organization that provides a full range of quantitative and qualitative research services in the United States and internationally.  Our quantitative services include online in-person, mail, and telephone research.  Our qualitative services include focus groups, in-depth interviews, and online bulletin boards.  Our client base includes private enterprise and local, state and federal government agencies.   Focus Crossroads, a division of Russell Marketing Research, has a phone center which makes calls across North America and a focus group facility at the East Rutherford, N.J. location.

Russell Marketing Research has elected to include sampling including access panels, fieldwork, self-completion, and data management and processing to be attested to this document in accordance with ISO 20252:2019 Annexes A, B, E, and F.  Russell Marketing Research has elected to exclude physical observation and digital observation from the attestation.

  • Annex A – Sampling including Access Panels – Attested To – Russell Marketing Research provides sampling services to our clients through subcontracted services.  In addition, Russell Research creates and maintains access panels for clients who request this service.
  • Annex B – Fieldwork – Attested to – Russell Marketing Research provides fieldwork services both directly and subcontracted.  Russell Research provides telephone interview and recruiting, qualitative moderation.
  • Annex C – Physical Observation – Excluded – Russell Marketing Research does not conduct research via physical observation.
  • Annex D – Digital Observation – Excluded – Russell Marketing Research does not conduct research via digital observation.
  • Annex E – Self Completion – Attested To – Russell Marketing Research provides research services through self-completion methodologies such as: online questionnaires, diary projects, and postal research.
  • Annex F – Data Management and Processing – Attested To – Russell Marketing Research provides services for data entry, cleaning, coding, editing, weighting, file preparation, and tabulation.