Industrial, manufacturing & business services
An industrial purchase may involve a contractor, distributor, operator, and budget holder. Russell screens for each person's actual role in specifying, stocking, using, recommending, or approving the product.
The public cases cover a floor cleaner, gas heat pumps, and third-party sellers.
A quantitative study identified the strongest price point for a commercial floor cleaner. Follow-up qualitative research explained why the proposed system fell short and led to a demonstration comparing it directly with competing products.
Read the case studyInterviews with professionals and homeowners identified three trade groups whose support mattered for a new gas heat pump. The study also mapped the homeowner journey and the main barriers to adoption.
Read the case studyThe tracker compared how common each marketplace barrier was and how much it mattered to retailers, manufacturers, and other businesses. That group-by-group view fed an organization-wide plan.
Read the case studyTell us which roles you need to reach and how common they are in the market. We can assess recruiting feasibility before the design is set.
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