Case studies Retail
How beauty shoppers navigated the store and salon
Shopalongs in several markets examined navigation, barriers, and the role of the salon in the overall store experience.
- Purchase Journey Research
- Qualitative
- Consumer
The objective
The growing retailer wanted to understand store navigation and the part played by its in-store salon.
The research design
Store and salon customers completed shop-alongs in several markets. Assisted and mobile methods captured trip planning, movement, the shopping experience, and satisfaction.
The outcome
The work documented visit reasons, routes, trouble spots, and the effects of signs and the salon. The retailer planned navigation and communication changes from the findings.
For methods and deliverables, see Russell's Purchase Journey Research page.
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View case →Have a related question?
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