IHUT Product Usage
Objective
A razor subscription provider was introducing an electric body trimmer with interchangeable heads designed for face and body. Before going into full production, they wanted to test the functionality of the product with real consumers.
Approach
Russell Research designed an IHUT followed by an in-person IDI at a facility. Respondents were placed with a working prototype of the product and required to use the razor as they normally would for 1 week. At the end of the one week, the respondent came to a facility for an in-person interview to describe their experience with the product and identify any functionality red flags.
Outcome
The research successfully identified key areas of improvement around the user experience, resulting in a more intuitive product. A key feature was also optimized to make product usage easier. These areas were improved before the product went into full production.
