The Russell Omnibus is a national online research study among 1,000 consumers which leverages high-quality online sampling and Russell Research’s 70 years of expertise in custom research. Fielded on a weekly basis, this shared-cost study allows multiple non-competitive clients to submit questions to quickly gather key insights at a low cost.

When using the Russell Omnibus, you have access to the same full range of dynamic tools that are available in Russell Research custom studies—video/audio/images, complex routing, drag & drop, text & image highlighting, and many other features.

Why do this?

  • Advertising & Concept Testing
  • Awareness & Usage
  • Market Sizing & Structure
  • New Pitch Studies
  • Public Opinion / PR Research
  • Tracking Research

What’s needed to start?

You’re not alone in survey design—as an important added-value service, Russell Research experts are available to consult on question design and survey flow issues to ensure your questions will answer key questions while adhering to best practices.

Russell Omnibus