10 Tips To Improve B2B Research
B2B research provides a different, and at times, more difficult set of challenges than B2C research. There are smaller sample universes from which to draw respondents. Many professionals are protected by gatekeepers or corporate policy, increasing the difficulty of making a connection. And in these times, with a growing number of understaffed organizations, many professionals feel too busy to participate in market research.
It doesn’t have to be that way. With thousands of B2B market research projects under our belt, we’ve developed a template to make them less difficult and more efficient.
We wanted to share our learning from the extensive qualitative and quantitative B2B research successfully completed by Russell Research over the years, including a wide range of projects conducted since the start the pandemic. We’ve created a tip sheet which outlines 10 tips to develop more successful B2B research.
These tips are wide ranging and include:
- Strategies to Maximize Response Rates
- The Growing Role of Video-Based Qualitative With B2B Audiences
- Making The Most of Limited Interview Lengths
Please click the link below to download the tip sheet. We hope you find it useful.