Sourcing high-quality and qualified B2B participants continues to be one of the most challenging aspects of custom research.

To strengthen our B2B research capabilities, Focus Crossroads, a Russell Research company, has acquired key assets from Zintro, including its B2B expert network and Concierge Program. The acquisition adds access to more than 130,000 verified professionals, including more than 50,000 executives and senior leaders, while expanding recruiting capabilities across a broad range of industries, job functions, and business roles.

What This Means For Russell Research Clients

This acquisition strengthens our ability to source high-quality participants for both qualitative and quantitative B2B research studies. Clients will benefit from:

• Expanded access to verified business professionals, decision-makers, and executives
• Enhanced recruiting capabilities for specialized, difficult-to-source, and niche professional audiences
• Greater reach across industries, including technology, cybersecurity, healthcare, financial services, supply chain, operations, marketing, and communications
• A highly curated Concierge Program that supports complex recruiting assignments requiring extensive vetting and validation
• Increased flexibility to support both quantitative studies and highly targeted qualitative research initiatives

The full press release appears below.

FOR IMMEDIATE RELEASE

Focus Crossroads Acquires Zintro’s B2B Expert Network and Concierge Program

Acquisition adds a network of more than 130,000 professionals and 50,000 executives while expanding Focus Crossroads’ Concierge expert recruitment capabilities

EAST RUTHERFORD, NJ, September 9, 2026 – Focus Crossroads today announced the acquisition of key assets from Zintro, including the company’s B2B expert network, Concierge Program, and specialized professional audience assets, significantly expanding Focus Crossroads’ ability to connect clients with business decision-makers, industry practitioners, subject matter experts, and other professional audiences for qualitative and quantitative research.

The acquisition adds Zintro’s expert network of more than 130,000 verified professionals, including more than 50,000 C-suite leaders and senior executives. In addition, Focus Crossroads has acquired Zintro’s highly curated Concierge Program, which provides access to extensively vetted subject matter experts recruited for complex, high-value research initiatives. The acquisition also expands Focus Crossroads’ reach within specialized professional networks spanning technology, information security, operations, supply chain, healthcare, financial services, marketing, communications, and other  business functions.

The enhanced offering strengthens Focus Crossroads’ capabilities across B2B market research, expert interviews, online communities, focus groups, surveys, advisory engagements, customer experience research, and other specialized recruiting needs. By combining the assets acquired from Zintro with its existing recruitment infrastructure, Focus Crossroads can support a broader range of projects requiring both scale and specialization.

“This acquisition represents an important investment in our ability to connect clients with the expertise and audiences they need to make informed business decisions,” said Greg Caruncho, Vice President of Focus Crossroads. “By integrating Zintro’s Concierge Program and expert recruitment capabilities into our existing operations, we are expanding our ability to support highly specialized B2B, healthcare, and professional audience research while maintaining the high-touch service model our clients value.

For nearly two decades, Zintro helped organizations connect with business decision-makers, industry practitioners, technology buyers, healthcare professionals, former employees, and subject matter experts across a wide range of industries. The addition of these assets further strengthens Focus Crossroads’ position as a trusted recruitment partner for research agencies, consultancies, corporations, and brands seeking high-quality professional audiences.

The acquired expert network and Concierge Program will be integrated into Focus Crossroads’ existing recruitment operations, creating expanded sourcing capabilities across industries, job functions, seniority levels, and buying roles. Clients will continue to benefit from customized recruiting, rigorous screening methodologies, project management support, and flexible engagement models designed to meet the needs of today’s research environment.

“Organizations increasingly need access to specialized expertise, informed decision-makers, and real-world practitioners to guide critical business decisions,” added Caruncho. “The combination of Focus Crossroads’ recruiting expertise and Zintro’s expert network assets creates a stronger platform for delivering those insights quickly, efficiently, and at scale.”

The acquisition is effective immediately.

About Focus Crossroads

Focus Crossroads is a full-service qualitative and quantitative recruitment company that connects research agencies, consultancies, brands, and corporate insights teams with consumers, healthcare professionals, business decision-makers, and subject matter experts. The company provides participant recruitment, project management, facility services, online community support, and custom audience sourcing for a wide range of research needs. Focus Crossroads is a Russell Research company.

 

Media Contact

Focus Crossroads
One Meadowlands Plaza, Suite 1001
East Rutherford, NJ 07073
Phone: 201-528-0308
Email: [email protected]