Russell Research is pleased to announce that Sean Jecko has joined the company as Vice President of Qualitative Research and will additionally serve as a Senior Account Executive.

Sean is an expert brand and marketing strategist with over 20 years of experience finding and leveraging human insights to identify and strengthen business strategies. Prior to running his own qualitative insights consultancy for 11 years, he spent 10 years in brand planning and strategy roles at multiple advertising agencies.

He has strategized and led engagements for many brands across a range of industries, including Meijer, The Home Depot, Motel 6, Mayo Clinic, Patron Tequila, Royal Canin, and Travelocity. He has additionally moderated consumer and B2B audiences for many Russell Research clients.

“Sean is a strong strategic thinker who has been an invaluable collaborator over the past decade.”, said John De Biasio, a Partner at Russell Research. “The actionable and impactful insights he uncovers in research and workshops will provide great added value for our clients moving forward.”

Sean has a master’s degree in communications from the Brandcenter at Virginia Commonwealth University (VCU), widely recognized as one of the country’s leading advertising/branding programs.