Case studies Manufacturing
Pricing and presenting a new commercial floor cleaner
Pricing research identified the strongest price point, while qualitative follow-up explained why the proposed product bundle fell short.
- Concept & Product Testing
- Qual + quant
- B2B
The objective
The manufacturer needed a price for a new commercial floor cleaner and was considering a bundle with its existing brands.
The research design
Quantitative work measured price elasticity and relative product appeal. Qualitative follow-up examined why the proposed bundle lagged.
The outcome
The study identified the strongest price point and showed why the proposed bundle performed poorly. The finding led to a direct product demonstration against competing alternatives.
For methods and deliverables, see Russell's Concept & Product Testing page.
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