Case studies Electronics
Matching three hearing technologies with their audiences
A large monadic study compared interest in three hearing technologies across age and hearing-loss groups.
- Concept & Product Testing
- Quantitative
- Consumer
The objective
The company planned three hearing-technology introductions and needed interest by age and degree of hearing loss.
The research design
In a large multi-cell monadic study, people from different age and hearing-loss groups each evaluated one product and compared it with current solutions.
The outcome
For each technology, the analysis identified the strongest age and hearing-loss profile and estimated its size. The client used the comparison in marketing and sales plans.
For methods and deliverables, see Russell's Concept & Product Testing page.
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